Expectation management

In communication and especially in change communication, the most important thing to manage, is expectations. This is the fine act of balancing marketing and selling hypes with reality. In parenting this doesn’t happen too often. Simply because there is no one responsible but yourself for the change to come and as human beings we tend…

Coming home

I went to a CSR meeting yesterday. CSR – Corporate Social Responsibility. It was like I found a word for what I, as a communicator always have been about. Transparency and balance. But what hasn’t been the focus of the corporate forces. For me it was like coming home.