For a long time I have reacted to people (athletes, politicians, company heads, artists and general idiots) for making excuses. It becomes so clear that they are more upset of getting caught than understanding what it was in his/hers behavior that was wrong.

Generally it’s expressed in the form “I apologize to anyone who got offended.”

It wasn’t until last week (after a colleague apologized for his behavior – for making me fell uncomfortable) I finally was able to understand and pin-point exactly what it was, that hasn’t really resonated with me.

Don’t apologize for the feelings I feel. I can handle my feelings – apologize for what you did! And realize that you are tone death to the consequences of your bad behavior. Understand that it’s YOUR actions that is the problem not my feelings, YOU need to become more aware, knowledgeable etc etc to how your actions can affect others and YOU need to change the way you are behaving.

And today I get a letter from a attorney (no, it’s not what you think) who has become a communication expert. And here, in his newsletter, in black and white, I could read the exact same thing. I’m right, Jefferson’s right and all you apologetic fools are wrong.